Marketing Fundamentals
College of Business Studies
Marketing Fundamentals

Customer value, segmentation, the marketing mix and digital marketing, with cases from the Gulf retail and services sectors.

Principles of Accounting
College of Business Studies
Principles of Accounting

The accounting cycle from transactions to financial statements, using Kuwaiti business examples and IFRS terminology.

Business Administration Fundamentals
College of Business Studies
Business Administration Fundamentals
Core concepts of modern management: planning, marketing, accounting and the business environment in Kuwait. Offered by the College of Business Studies.